Who is this Wackeldackel? Imagine: There once was a time when car dashboards weren’t equipped with futuristic touch displays and digital controls. Back then, there was plenty of space for your favorite toys and figurines. In collaboration with SUPERPLASTIC Mercedes-Benz decided to bring back the iconic nodding dog dashboard toy: The Wackeldackel. This time giving […]
ESP, the EQE and an elk. “The Art of Safety“ pays homage to the infamous elk test and brings together the all-electric EQE with ESP, art exhibits and an elk for a spectacular piece of film. Marble statues – posing in relatable dangerous traffic situations – suddenly come to life, proving how much we all […]
Bibbidi-bobbidi-boo 2022 is a difficult year. And Christmas is no exception. Many people are wondering, if they can even afford to celebrate this year. The answer is simple: they can. With ALDI by their side, the bags fill up almost magically with great products at good prices. Our campaign puts the focus on the iconic […]
The Archive Capsule Collection ACC001 How can leftover materials from the automotive production be transformed into something exclusive and sustainable? The “Archive Capsule Collection ACC001” gives them a second life. Our approach: “Repurposing” – sustainable recycling process. Together with Acte TM we created an exclusive fashion collection inspired by vehicle parts and codes from the world […]
Here’s to the heart. AMG puts performance to the streets that pumps adrenaline into the veins. For the first-ever electrified Mercedes-AMG model we teamed up Formula 1 driver George Russell and his metaphorical heart Lana with the all-new Mercedes-AMG C 63 S E PERFORMANCE. The film is all about showing how the technology of the […]
Innovations, more magical than ever. With our previous brand campaign we’ve already opened the door to a very special place: the Magical Garage. This follow-up campaign continues the narrative and presents four more innovations: intelligent comfort, immersive sound, automated driving and digital extras. Each feature redefines the driving experience in its own way, putting the […]
90%, Brauseburger-Tor! Ahoj-Brause, Friedrich Liechtenstein, Berlin. Those three iconic components build the new social media campaign for ahoj-brause. This time the philosopher of ecstatic lifestyle is cruising through berlin, introducing us to the significance of ahoj-brause. Enjoy! Watch the films. Watch the gallery. Want more? WORK WITH US Looking for a creative partner or a […]
Welcome to Magical Garage. We went to the place where many innovative companies have started: a garage. Well, not a usual garage – it’s the Magical Garage. A place where groundbreaking innovations turn into magic thanks to the most desirable host: Mercedes. Our campaign platform runs globally across key-markets and shows how Mercedes-Benz will lead […]
A car that lasts forever deserves drivers who live forever. For over 40 years, the G-Class has passed the test of time. It is not without reason that around 80% of all G-Classes ever built are still on the roads. The campaign “Immortal G-Class” sets a monument to this unique longevity. This is a journey […]
„Cuuuuuuuuuuuuuuuuut!!! 30 minutes break.“ What do actors in the most popular Netflix series actually talk about when the camera is off? Thanks to the cooperation between Vodafone and Netflix, we were able to take a look behind the scenes of the original series. The result: the same things are on their minds as they are […]