Awesome immune system = awesome life. How do you reach a younger audience and interest them in an allegedly dull topic like Vitamin C? Well… you need somebody they love: Slavik Junge, German rapper, social media bad boy and two times winner of the German Comedy Award.
Thanks to Slavik, WICK is fresher and more digital than ever. Although we also produced a TV spot, the heart of the campaign is Instagram and TikTok. Look through the gallery and enjoy some “Geiles Leben”.