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Immortal G-Class

Mercedes Benz G-Klasse

A car that lasts forever deserves drivers who live forever.

For over 40 years, the G-Class has passed the test of time. It is not without reason that around 80% of all G-Classes ever built are still on the roads. The campaign “Immortal G-Class” sets a monument to this unique longevity.

This is a journey into a fantastic universe of immortal beings: the world of vampires. Supernatural powers meet supernatural power.

Watch ''Immortal Love''.

A love that lasts forever.

At the heart of the campaign: a modern interpretation of the classic Romeo and Juliet story. Globally acclaimed superstar rapper Young Jewell leads a double life. On the one hand: Nathan – young, naive and hopelessly in love with her. On the other hand: glamour, excess and her mysterious followers. The eccentric and conspiratorial entourage is thirsty for the high life – and more.

"Immortal Love" is an eight-minute film epic about acceptance, diversity, the conflict of two worlds that could not be more different and a secret love that overcomes these trenches — a topic as relevant as ever, released on the day of love – Valentine's Day.

Watch the gallery.

Larger than life.

The campaign is not only starring vampires from all eras but also all kinds of G-Classes of the last 40 years – a unique line-up that unites all ages. From an original G-Class from 1980, a ’89 convertible, a 500 GE from 1993 to more recent models like the ultra-luxurious Mercedes-Maybach G650 Landaulet, the off-road freak G500 4x4², a G63 AMG and a look into the future with the Concept EQG.

Style is temporary. Class is immortal.

Alongside the moving image production, we shot a wide range of stills and social media formats showing four decades of G-Class together with their immortal drivers.

Watch the gallery.
Watch the gallery.

Vampires are social creatures.

More than a dozen clips extended the campaign „Immortal Love“ across all social media channels. From interactive quizzes over humorous vampire shorts to a vampire’s guide to car care.

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Watch the social films.