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Mercedes goes electric.

Welcome to EQ.

Mercedes goes all-electric with their EQ sub-brand – and and positions itself as luxury brand at a time.
No fewer than four carlines were to be launched in just one year: 
The technological flagship EQS, the sensual EQE, the spacious EQB and the compact EQA.

Our task was to develop a holistic and iconic brand identity that makes Mercedes-Benz enter a new era.

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Watch the EQS film.

A new visual language.

Each EQ-model is staged iconically in its unique way within an abstract world with mirroring ground. Forms and features of the carlines are captured with a progressive and innovate approach from different angles and with models in future-forward fashion.

Watch the gallery.

Hello, world.

The all-electric EQS is the luxurious flagship saloon of Mercedes-Benz. antoni took the “world premier“ literal: We flew from Paris to Nevada, from L.A to Shanghai and even Pandora, letting Mercedes-Benz board members present the car from all around the world. Special guests on stage were Alicia Keys and James Cameron. Tune in!

Hello, digital world.

We wanted to create immersive campaigns and bring the superior product and its features to life across every touchpoint: with a strong serial look, exciting perspectives and platform-adequate formats.

Watch the gallery.