THE FIRST AUTOMOTIVE CAMPAIGN PROMOTING REASONS NOT TO BUY. In December 2024, Mercedes-AMG released the Purespeed. A car with no roof, no windshield, no window, but a price tag of 1.000.000 USD. Limited to 250 units, Purespeed is a radical interpretation of the brand’s motorsports heritage. Our approach: just as radical as the car itself. A […]
The new electric CLA With bold design and intelligent performance, the all-new CLA was never built to fit in, but born to stand apart. Class of Its Own is a celebration of a new era of electric driving for Mercedes-Benz. A visual statement of confidence and style. Every curve, every line, every beat of the […]
#ZusammenFürDemokratie Within a matter of days, we gathered some of the biggest German players to join forces and create a campaign to send a strong signal for democratic values and social responsibility. The idea was simple: We ask every brand in Germany to change their slogan or logo into a call to action to vote. We partnered […]
This Christmas it’s payback time. ALDI SÜD helps you celebrate the best Christmas. No matter how spontaneously you have to improvise.We have taken the most personal insights from the past and turned them into a wonderful present. What if you came home to find that your mum and dad had kept all the homemade vouchers […]