Be sweet to eachother We live in a society that often focuses on what divides us rather than what brings us together. Where conversations grow harsher and conflict has become part of everyday life. We’re becoming increasingly bitter towards each other. Our new campaign is a call for more sweetness in society – celebrating what […]
The #ALDIstory of many? Being called an ALDI Kid. In the 80s and 90s, ALDI SÜD was perceived as a supermarket for the poor. On Social, many people told us: their #ALDIstory was being bullied because their parents shopped at ALDI SÜD. Back then, they felt ashamed for it. The truth: ALDI Kids had everything […]
Ever felt left out, because you don’t have a loyalty app? While the entire market embraces loyalty apps, with our new campaign ALDI takes a bold stand against them, challenging the status quo, because at ALDI SÜD we keep shopping simple. No collecting points. No coupons you have to save. And especially no loyalty apps. […]
Not A Refresh. A Reset. A new chapter needs more than a new campaign. It needs a new direction. Together with the FDP, we reimagined one of Germany’s most recognizable political brands from theground up. A new identity. A new voice. A new visual language. And a renewed belief in what the partystands for. From […]
SALLOS x Hamburger Goldkehlchen SALLOS is probably the most non-conformist licorice in the world. A licorice with real rough edges. Just like the people who love it sharp and strong. A real original for real originals. In our new social campaign, we team up for the 4th time in a row with exactly these […]
Bringing football, cars and fashion onto the same pitch. For the KidSuper × Mercedes-Benz World Cup collaboration, we paired seven football nations with iconic Mercedes-Benz vehicles from the brand’s 140-year archive. Each car represents the year that nation lifted the World Cup, turning a defining sporting moment into automotive storytelling. But this is not just […]
THE FIRST AUTOMOTIVE CAMPAIGN PROMOTING REASONS NOT TO BUY. In December 2024, Mercedes-AMG released the Purespeed. A car with no roof, no windshield, no window, but a price tag of 1.000.000 USD. Limited to 250 units, Purespeed is a radical interpretation of the brand’s motorsports heritage. Our approach: just as radical as the car itself. A […]
The new electric CLA With bold design and intelligent performance, the all-new CLA was never built to fit in, but born to stand apart. Class of Its Own is a celebration of a new era of electric driving for Mercedes-Benz. A visual statement of confidence and style. Every curve, every line, every beat of the […]