Not A Refresh. A Reset. A new chapter needs more than a new campaign. It needs a new direction. Together with the FDP, we reimagined one of Germany’s most recognizable political brands from theground up. A new identity. A new voice. A new visual language. And a renewed belief in what the partystands for. From […]
SALLOS x Hamburger Goldkehlchen SALLOS is probably the most non-conformist licorice in the world. A licorice with real rough edges. Just like the people who love it sharp and strong. A real original for real originals. In our new social campaign, we team up for the 4th time in a row with exactly these […]
Bringing football, cars and fashion onto the same pitch. For the KidSuper × Mercedes-Benz World Cup collaboration, we paired seven football nations with iconic Mercedes-Benz vehicles from the brand’s 140-year archive. Each car represents the year that nation lifted the World Cup, turning a defining sporting moment into automotive storytelling. But this is not just […]
THE FIRST AUTOMOTIVE CAMPAIGN PROMOTING REASONS NOT TO BUY. In December 2024, Mercedes-AMG released the Purespeed. A car with no roof, no windshield, no window, but a price tag of 1.000.000 USD. Limited to 250 units, Purespeed is a radical interpretation of the brand’s motorsports heritage. Our approach: just as radical as the car itself. A […]
The new electric CLA With bold design and intelligent performance, the all-new CLA was never built to fit in, but born to stand apart. Class of Its Own is a celebration of a new era of electric driving for Mercedes-Benz. A visual statement of confidence and style. Every curve, every line, every beat of the […]