What makes a Mercedes-Benz a Mercedes-Benz?

The three-pointed star is recognized and desired around the world. But what makes a Mercedes-Benz a Mercedes-Benz? 
In our brand campaign we highlight the unwavering focus on detail – from testing to innovating – as the essence of every star. Five visual stories tell what goes into a Mercedes-Benz – and by that what it means to go the extra mile. Why? 


Because it's Mercedes-Benz.