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Some dreams live on forever.

Mercedes-Benz has always been creating dream cars. Always inspiring. Always pioneering. With DRIVE PILOT Mercedes-Benz vehicles take innovation to the next level. Allowing the driver to take their hands off the wheel while driving. In our campaign we follow a young protagonist through the stages of his life. From the early 90s until today. Whether in the schoolyard, on a first date or at the first job: Mercedes-Benz is always on his mind. Like many generations he have dreamed of driving a Mercedes. Only to realise today: Now it drives you.

Watch the film.
Watch the gallery.

A social media
brand campaign.

The campaign connects the emotional bond people have towards the brand with all technical aspects of the new automated driving technology. A broad Social Media rollout includes various assets for multiple topics – entertaining and educational.