#ZusammenFürDemokratie Within a matter of days, we gathered some of the biggest German players to join forces and create a campaign to send a strong signal for democratic values and social responsibility. The idea was simple: We ask every brand in Germany to change their slogan or logo into a call to action to vote. We partnered […]
This Christmas it’s payback time. ALDI SÜD helps you celebrate the best Christmas. No matter how spontaneously you have to improvise.We have taken the most personal insights from the past and turned them into a wonderful present. What if you came home to find that your mum and dad had kept all the homemade vouchers […]
GO Testsieger Internet Bad internet is such a vibe killer, right? It’s cramping our beloved content! Imagine you’re watching a thrilling true crime, and just as the detective reveals the murderer, your WiFi starts striking. For real?! We asked ourselves: What would our content say to us?It would say: “I can’t work like that! GO get the […]
Based on a true story. ALDI SÜD has forever been focussing on improving everyday life for everyone, resulting in a genuine emotional connection with people. The #ALDIstory campaign highlights real stories from real individuals. Inviting them to share their experiences with ALDI SÜD products. Watch the gallery. The story doesn’t end—it evolves. Aldistory is not […]
Knows your day. Drives your way. The E-Class is all about personalization. It learns from you. It adapts to you. It becomes you. Our campaign tells the story of a father who gets to know his daughter better by driving her E-Class for a day. For that, we welcomed two more stars: Antonio Banderas and […]