#ZusammenFürDemokratie Within a matter of days, we gathered some of the biggest German players to join forces and create a campaign to send a strong signal for democratic values and social responsibility. The idea was simple: We ask every brand in Germany to change their slogan or logo into a call to action to vote. We partnered […]
This Christmas it’s payback time. ALDI SÜD helps you celebrate the best Christmas. No matter how spontaneously you have to improvise.We have taken the most personal insights from the past and turned them into a wonderful present. What if you came home to find that your mum and dad had kept all the homemade vouchers […]
GO Testsieger Internet Bad internet is such a vibe killer, right? It’s cramping our beloved content! Imagine you’re watching a thrilling true crime, and just as the detective reveals the murderer, your WiFi starts striking. For real?! We asked ourselves: What would our content say to us?It would say: “I can’t work like that! GO get the […]
Based on a true story. ALDI SÜD has forever been focussing on improving everyday life for everyone, resulting in a genuine emotional connection with people. The #ALDIstory campaign highlights real stories from real individuals. Inviting them to share their experiences with ALDI SÜD products. Watch the gallery. The story doesn’t end—it evolves. Aldistory is not […]
Knows your day. Drives your way. The E-Class is all about personalization. It learns from you. It adapts to you. It becomes you. Our campaign tells the story of a father who gets to know his daughter better by driving her E-Class for a day. For that, we welcomed two more stars: Antonio Banderas and […]
Tolerance, Freedom, Democracy. The Margot Friedländer Foundation wants to honor people, who, through their actions, stand for these values. Because this engagement is so incredibly important. Important for the future of our country. Important for you. Watch the film. We are all the same. That is the message of the 102 years old Holocaust survivor […]
Some dreams live on forever. Mercedes-Benz has always been creating dream cars. Always inspiring. Always pioneering. With DRIVE PILOT Mercedes-Benz vehicles take innovation to the next level. Allowing the driver to take their hands off the wheel while driving. In our campaign we follow a young protagonist through the stages of his life. From the […]
Conquering your own Everest. In an impressive collaboration, the Mercedes star brings another star on board: Bradley Cooper. As the electric G-Class conquers perhaps the most impressive peak, Bradley talks about the challenges of constantly surpassing yourself and setting your sights on new impossible goals. A journey to the top. Once a G-Class, always a […]
Dinner is served As a young parent, you can’t be picky about food. Your kids already are. And if you’re lucky, they’ll leave you some leftovers. Like sandy watermelon or slobbered on carrot sticks. You won’t have time to cook, so grab what you can. It’ll get better…someday On ALDI SÜD’s social channels we’re taking […]