The campaign that changed everything. Five short films instead of a classic TV ad. Fashion photography instead of masculine car shots. And pop culture icon A$AP Rocky as the new face of the brand. “Grow up” became a global phenomenon as a campaign that changed car communications. It ran in over 50 markets worldwide and […]
How a sweets campaign became a political issue. In January we opened up a new taylor-made-agency for our sweets client Katjes. Katjes sweets are entirely produced without animal products such as gelatine – but no one knew it. So „Jes. All veggie!” became the battle cry for our first ever sweets campaign. watch all stories […]
Germany’s first Super Bowl ad. Shooting our Super Bowl commercial with the Coen Brothers, starring Peter Fonda and featuring the original Steppenwolf track “Born to be Wild” was a true hell of a ride. But it really paid off: the story written in Berlin even reached the top 3 of the most favourite spots in […]
Helping the world find its wonder. It’s time to stop looking down at our phones, and start looking up. In antoni’s first major international splash, we follow the journey of a man from boyhood to adulthood. His lost sense of wonder is rediscovered through the world’s beauty, revealed to him thanks to a dream cabriolet. Watch […]
The logo that made it into the car. Electric mobility is at a turning point. So we made the logo for EQ a turning point too: a simple flip of an electric switch. We were happy to see our logo on stage for launching the brand at the Paris Motor Show. But we didn’t quite […]
Seeing the future. Literally. Mercedes-Benz stands as one of the pioneers of autonomous driving. The F015 concept car was one of the stars at the 2015 International Motor Show (IAA) in Frankfurt, showcasing the new possibilities of this industry-changing technology. So we created a series of eye-catching art installations in newspapers to bring the tech […]
Focused? Check Customized? Yes. The guiding principle of the antoni agencies is focus. We believe that concentrating on one client at a time leads to real transformation. That’s why every client gets their own agency. Each agency is staffed with people that invest 100% of their time into their clients work. We began with […]
Digital X is our core. We’re a pioneering team creating interactive and immersive experiences. No matter if it’s a digital product, a campaign or a communication platform. We engineer user-centred digital solutions, for today and the future. Digital is not an add on. It´s a mindset. Check our cases below. An immersive cAR app. Mercedes-Benz […]