Just like you.
Hey, Mercedes!
The new A-Class with MBUX is the first car using technology that adapts to you and your needs. The global launch film celebrates the individuality of our drivers with a fun rollercoaster of people and stories - including Nicki Minaj riding shotgun.
Eye candy.
Eye candy.
Bright colours and strong characters define the stills of the campaign. A vibrant editorial approach that blends fashion, tech, and car photography in a fresh new way.
Pop culture.
Pop culture.
Along with tailor-made posts and stories, three online videos reveal the human observations behind the technologies of the new A-Class. Our social content was further enriched by Nicki´s and Mercedes-Benz´s fans, who used our assets to create their own memes, artworks, hashtags, and edits.
Made for you. And you. And you.
Made for you. And you. And you.
Simple, minimal and elegantly designed. Sounds like a smartphone, right? The website for the A-Class introduces the car as the latest must-have gadget, addressing a young and digital-savvy audience.