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Flip the switch

Electric Intelligence by Mercedes

The logo that made it into the car.

Electric mobility is at a turning point. So we made the logo for EQ a turning point too: a simple flip of an electric switch. We were happy to see our logo on stage for launching the brand at the Paris Motor Show. But we didn’t quite expect it to be made into the dashboard of the first car. Watch the full story below.

Watch the case film.