Courage goes a long way. In a time when “car” was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo. To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey with an automobile. 131 years […]
Show courage. Young parents often have to justify themselves; for leaving parties too early, having bags under their eyes, even driving a car that makes sense – just like the all-new B-Class. But the truth is, it’s the 21st century and they don’t need to justify themselves to anyone. Not to their friends, not to […]
For all the miles that make you stronger. To launch the new GLE by Mercedes-Benz, we’ve left the beaten path and created a global campaign that breaks with the typical cliches of SUV-marketing. Centerpiece is an emotional film about a strong woman that overcomes every obstacle to fulfill one of her biggest dreams: master a […]
Hey, Mercedes! The new A-Class with MBUX is the first car using technology that adapts to you and your needs. The global launch film celebrates the individuality of our drivers with a fun rollercoaster of people and stories – including Nicki Minaj riding shotgun. Eye candy. Bright colours and strong characters define the stills of […]
Turn your living room into a showroom Meet Mercedes cAR. The app that gives you the power to configure a 3D Mercedes–Benz model wherever you are. Using Apple’s ARKit technology, you can customise the car of your dreams, then take it for a spin. The Possibilities. We’ve created a fully immersive experience. Scan your surroundings […]
When big’s not big enough. For the launch of the new G-Class we decided that the car with the strongest DNA needs something that celebrates its unique genes. Result: a worldwide campaign as iconic as the car’s striking elements. The Amber Cube. 46 tons of resin plus one of the very first Gs with the […]
The campaign that changed everything. Five short films instead of a classic TV ad. Fashion photography instead of masculine car shots. And pop culture icon A$AP Rocky as the new face of the brand. “Grow up” became a global phenomenon as a campaign that changed car communications. It ran in over 50 markets worldwide and […]
How a sweets campaign became a political issue. In January we opened up a new taylor-made-agency for our sweets client Katjes. Katjes sweets are entirely produced without animal products such as gelatine – but no one knew it. So „Jes. All veggie!” became the battle cry for our first ever sweets campaign. Watch all stories […]
Germany’s first Super Bowl ad. Shooting our Super Bowl commercial with the Coen Brothers, starring Peter Fonda and featuring the original Steppenwolf track “Born to be Wild” was a true hell of a ride. But it really paid off: the story written in Berlin even reached the top 3 of the most favourite spots in […]
Helping the world find its wonder. It’s time to stop looking down at our phones, and start looking up. In antoni’s first major international splash, we follow the journey of a man from boyhood to adulthood. His lost sense of wonder is rediscovered through the world’s beauty, revealed to him thanks to a dream cabriolet. Forbes […]