Cares for what matters: The new S-Class. No matter if you are a Grammy-winning superstar, a 7-time Formula 1 champion or a tennis legend: in the end it’s all about being there for your loved ones and taking care for what really matters. And that’s exactly what Alicia Keys, Lewis Hamilton and Roger Federer do […]
Better off in the city. We humans have what it takes to survive in the wild: Arms, legs, muscles, instincts. But to be honest, we’re better off in the city. Just like the new GLA. Five TVC´s portray how city dwellers set out into adventurous territory. Just to realize: it’s tough out there. Witty and […]
„Bleibt zuhause und macht euch eine Brause“ In einer Zeit, in der unser Leben fest im Griff eines Virus ist, findet Friedrich Liechtenstein die richtigen Worte. Der Spagat zwischen dem Ernst der Lage und dem Spaßfaktor von Ahoj-Brause gelingt ausgerechnet in einem Viral-Hit. Watch the film Want more? WORK WITH US Looking for a creative […]
It’s more than electric, it’s a Mercedes. Yes, the new EQC is an all-electric car. But it’s more than that. It’s a proper Mercedes and it will give you all the pioneering spirit and zeitgeist the brand has always stood for. To bring this story to life we teamed up with the Canadian music artist […]
oats vs. milk The next big thing of Katjes is a chocolate that replaces milk with oat drink. CHOCJES® is another argument for the brand misson “Every Life is Precious”. The campaign is drawn by Gerald Scarfe – the artist of the Pink Floyd Cover „The Wall“. Watch the film Want more? WORK WITH US […]
Forever young. Stunning, bold and sporty: the new CLA is the kind of car you choose when you forget about all the rationality of grown-up life and just follow your instinct. To awaken the rebel side of our audience, we created a short film asking one crucial question: what would your 16-years-old self think of […]
#PlayByYourRules As part of the CLA campaign, we invite users to #PlayByYourRules with the first branded Instagram filter by an automotive brand. The Instagram AR filter is designed for creative, digital natives, who love to play with new technology – the kind of people the new CLA Coupé was made for. The filter applies the […]
Courage goes a long way. In a time when “car” was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo. To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey with an automobile. 131 years […]
Show courage. Young parents often have to justify themselves; for leaving parties too early, having bags under their eyes, even driving a car that makes sense – just like the all-new B-Class. But the truth is, it’s the 21st century and they don’t need to justify themselves to anyone. Not to their friends, not to […]
For all the miles that make you stronger. To launch the new GLE by Mercedes-Benz, we’ve left the beaten path and created a global campaign that breaks with the typical cliches of SUV-marketing. Centerpiece is an emotional film about a strong woman that overcomes every obstacle to fulfill one of her biggest dreams: master a […]