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Wilderness vs. City


Better off in the city.

We humans have what it takes to survive in the wild: Arms, legs, muscles, instincts. But to be honest, we’re better off in the city. Just like the new GLA. Five TVC´s portray how city dwellers set out into adventurous territory. Just to realize: it’s tough out there. Witty and honest, this GLA campaign stays far away from SUV-advertising-clichés.

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Watch the films.

Visual Approach

We teamed up with French fashion photographer Alice Moitié to put the modern generation of Mercedes-Benz drivers into the spotlight. The images display authenticity without compromise.

Watch the gallery.