Play by your rules
Forever young.
Stunning, bold and sporty: the new CLA is the kind of car you choose when you forget about all the rationality of grown-up life and just follow your instinct. To awaken the rebel side of our audience, we created a short film asking one crucial question: what would your 16-years-old self think of you today?
Made to be noticed.
Made to be noticed.
A progressive car needed a visual approach that was just as progressive. Our images take place in Tokyo by night, tapping into the neon lights and reflections of this mesmerizing city.
More space. More thrill.
More space. More thrill.
The new CLA also comes as Shooting Brake. For this model, we translated the look into daytime, exploring Japan’s coast on a weekend trip.