Welcome to Magical Garage. We went to the place where many innovative companies have started: a garage. Well, not a usual garage – it’s the Magical Garage. A place where groundbreaking innovations turn into magic thanks to the most desirable host: Mercedes. Our campaign platform runs globally across key-markets and shows how Mercedes-Benz will lead […]
A car that lasts forever deserves drivers who live forever. For over 40 years, the G-Class has passed the test of time. It is not without reason that around 80% of all G-Classes ever built are still on the roads. The campaign “Immortal G-Class” sets a monument to this unique longevity. This is a journey […]
„Cuuuuuuuuuuuuuuuuut!!! 30 minutes break.“ What do actors in the most popular Netflix series actually talk about when the camera is off? Thanks to the cooperation between Vodafone and Netflix, we were able to take a look behind the scenes of the original series. The result: the same things are on their minds as they are […]
Geile Abwehrkräfte. Geiles Leben. Awesome immune system = awesome life. How do you reach a younger audience and interest them in an allegedly dull topic like Vitamin C? Well… you need somebody they love: Slavik Junge, German rapper, social media bad boy and two times winner of the German Comedy Award. Social Media (is) King. […]
It’s a vacuum cleaner, guys. But it brings back the WOW every time. Kärcher returns with a new “Bring back the WOW” piece, taking a whole new tone – bold, stylish and you won’t be able to keep a straight face. We all know what a vacuum cleaner does, how it sounds and what it […]
Brands against Corona December 2021: the fourth COVID-19 wave has hit Germany. The infection rate is at an unprecedented height, resulting into bursting hospitals and an imminent lockdown. The only way out – get everyone vaccinated. But how can an advertising agency fight a global pandemic? Do what we do best: Ask brands to get the […]
Welcome to EQ. Mercedes goes all-electric with their EQ sub-brand – and and positions itself as luxury brand at a time. No fewer than four carlines were to be launched in just one year: The technological flagship EQS, the sensual EQE, the spacious EQB and the compact EQA. Our task was to develop a holistic […]
An icon of the last 40 years turns electric. What’s been speculated for a while, now becomes reality: an electrified version of the G-Class is coming. To celebrate the future of this icon, we went back to the year the original G-Class came out: 1979. An era where science-fiction raised wild speculations of how our world […]
Stay in your comfort zone. The new C-Class. We’ve heard the story: if you want to be successful, you have to leave your comfort zone. Until now. Because Mercedes-Benz invites you to do the opposite: relax inside your luxurious comfort zone. Here’s the new Mercedes-Benz C-Class. Redefining what a comfort zone can be. But not […]
Valet Guys Did you ever ask yourself what Valet Guys do when you trustingly give them the keys to your car? They have a lot of fun – at least until they find out what the future might bring them… enjoy watching! The making of Take a behind-the-scenes look at Mercedes-Benz’s ‘Valet Guys’ commercial and […]