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SO AMG

Mercedes-Benz
Mercedes-Benz
2023

The sky is the limit. They said.

Mercedes-AMG launches a new generation of its most iconic vehicle: the Mercedes-AMG GT Coupé.

To launch the GT, we take it to the most incredible race track ever: the AMG Hyperdome. Far out in the desert, the GT goes on a thrilling test run, witnessed by a crowd of spectators; scroll down and join them!

Rumor has it that Lewis Hamilton, George Russell, Toto Wolff and Will.i.am were also spotted around the AMG Hyperdome.

Watch the film.
Watch the gallery.

SO AMG

The Mercedes-AMG GT embodies everything AMG stands for: all the luxury, all the thrill, all the power and all the performance. That’s why the GT is SO AMG.

This is not just a car campaign. SO AMG creates a brand-shaping platform. SO AMG will evolve into the tagline for the brand of AMG and its vehicles.

Watch the gallery.