The sky is the limit. They said.
Mercedes-AMG launches a new generation of its most iconic vehicle: the Mercedes-AMG GT Coupé.
To launch the GT, we take it to the most incredible race track ever: the AMG Hyperdome. Far out in the desert, the GT goes on a thrilling test run, witnessed by a crowd of spectators; scroll down and join them!
Rumor has it that Lewis Hamilton, George Russell, Toto Wolff and Will.i.am were also spotted around the AMG Hyperdome.
The Mercedes-AMG GT embodies everything AMG stands for: all the luxury, all the thrill, all the power and all the performance. That’s why the GT is SO AMG.
This is not just a car campaign. SO AMG creates a brand-shaping platform. SO AMG will evolve into the tagline for the brand of AMG and its vehicles.