The comeback of Maybach.
Maybach is the ultimate luxury brand from Mercedes-Benz.
Born in 1929, Maybach has made automotive history.
Our task was to breathe new life into Maybach
with a global brand campaign.
Welcome to Beyond.
The result is a campaign that infuses the myth of this fascinating brand with new magic. Our focus is on a single most iconic moment: The moment you enter a Maybach. In our campaign, this moment is staged imaginatively and iconically through visually stunning worlds. The campaign was launched with our newly developed brand line: Welcome To Beyond.
Out of this world: Maybach X Space Perspective.
Our campaign goes beyond traditional advertising. With the cooperation between Space Perspective & Maybach, we show how luxury standards can enhance the topic of our time: Public space flights.
Mercedes-Maybach will be the first automotive brand to design and equip the interior of a space shuttle to create a breathtaking space full of luxury.