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Welcome to Beyond


The comeback of Maybach.

Maybach is the ultimate luxury brand from Mercedes-Benz.
Born in 1929, Maybach has made automotive history.

Our task was to breathe new life into Maybach
with a global brand campaign.

Watch the campaign film

Welcome to Beyond.

The result is a campaign that infuses the myth of this fascinating brand with new magic. Our focus is on a single most iconic moment: The moment you enter a Maybach. In our campaign, this moment is staged imaginatively and iconically through visually stunning worlds. The campaign was launched with our newly developed brand line: Welcome To Beyond.

Watch the gallery

Out of this world: Maybach X Space Perspective.

Our campaign goes beyond traditional advertising. With the cooperation between Space Perspective & Maybach, we show how luxury standards can enhance the topic of our time: Public space flights.

Mercedes-Maybach will be the first automotive brand to design and equip the interior of a space shuttle to create a breathtaking space full of luxury.