SALLOS x Hamburger Goldkehlchen
SALLOS is probably the most non-conformist licorice in the world. A licorice with real rough edges. Just like the people who love it sharp and strong. A real original for real originals.
In our new social campaign, we team up for the 4th time in a row with exactly these kinds of originals – aka the Hamburger Goldkehlchen. A men’s choir straight outta Hamburg and SALLOS brand ambassadors who, as they say themselves, can’t even sing. But they sure know how to make some serious noise for the one true licorice.
Staying uncompromised –
even at the Ostsee
Being different is easy. Staying different is badass. Our campaign celebrates the uncompromising spirit of SALLOS and the people who live it – with raw spots, bold visuals and absolutely zero interest in playing it safe. Because SALLOS doesn’t do soft. Not even at the German Ostsee.