Not A Refresh. A Reset.
A new chapter needs more than a new campaign.
It needs a new direction.
Together with the FDP, we reimagined one of Germany's most recognizable political brands from the
ground up. A new identity. A new voice. A new visual language. And a renewed belief in what the party
stands for.
From strategy and design to communication and campaigning, every element was built around a single
ambition: making liberalism feel relevant, distinctive and impossible to ignore again.
Because when a party wants to shape the future, it has to start by reinventing itself.
Back to Blue and Yellow.
The redesign became one of the convention's defining moments.
Over the years, the FDP's visual identity had grown
more complex. More colours. More elements. More noise.
So we went back to the essentials: yellow and blue. Clarity over clutter.
The result was a bold new logo and design system that made headlines
across Germany and reignited the conversation about what the FDP stands for.
Freedom Makes Anything Possible.
Germany, 2026. The country once famous for getting things done has become surprisingly good at getting stuck. The economy is losing momentum. Politics feels like an endless group project with no one taking the lead. Big ideas get buried under bigger piles of paperwork.
For the FDP, it was time for a new beginning.
And every new beginning needs a stage.
Our first major milestone was the FDP's federal party convention. We created the entire event experience – from stage and scenography to content and communication – with one goal: making change visible.
The result? A convention that sparked conversations far beyond the venue and put the party's new direction into the national spotlight.
