Welcome to Magical Garage.
We went to the place where many innovative companies have started: a garage.
Well, not a usual garage – it’s the Magical Garage. A place where groundbreaking innovations turn into magic thanks to the most desirable host: Mercedes.
Our campaign platform runs globally across key-markets and shows how Mercedes-Benz will lead in the electric age.
Innovation is luxury.
Mercedes-Benz truly is a luxury brand and our campaign communication for Magical Garage proofs it with four key visuals and corresponding product motifs – each representative of a room inside our Magical Garage and an innovation by Mercedes-Benz.
Social Magic.
Over 400 assets across all platforms – from TikTok over instagram to LinkedIn – bring the campaign to life and make for tailor-made messaging in organic and precise as well as relevant re-targeting in sponsored.
A Digital Experience by Mercedes-Benz.
We created online brand experiences together with our cross-functional teams to highlight the innovations from Mercedes-Benz in more tactile ways. For instance, the digital Hyperscreen room combines 3D technology with video content – guiding the user at each step.
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