Bringing football, cars and
fashion onto the same pitch.
For the KidSuper × Mercedes-Benz World Cup collaboration, we paired seven football nations with iconic Mercedes-Benz vehicles from the brand's 140-year archive. Each car represents the year that nation lifted the World Cup, turning a defining sporting moment into automotive storytelling.
But this is not just about cars. Each country and vehicle pairing is reimagined through an exclusive KidSuper piece.
The world is chasing
for the stars.
Staged on a minimalist football pitch, every image and snippet explores the connection between iconic Mercedes-Benz vehicles, KidSuper's exclusive outfits, and the World Cup-winning nation each look was created for.