#PlayByYourRules
As part of the CLA campaign, we invite users to #PlayByYourRules with the first branded Instagram filter by an automotive brand.
The Instagram AR filter is designed for creative, digital natives, who love to play with new technology - the kind of people the new CLA Coupé was made for. The filter applies the moody, neon look used in the overall campaign, and changes colour in response to blinking eyes. Access the custom filter by following this link on your mobile device.
Mercedes-Benz has launched a global campaign to inspire us to #PlayByYourRules for the launch of the fun, sporty CLA Coupé. Mercedes-Benz is one of the few brands to participate in Instagram’s closed current beta programme.