Who is this Wackeldackel?
Imagine: There once was a time when car dashboards weren't equipped with futuristic touch displays and digital controls. Back then, there was plenty of space for your favorite toys and figurines. In collaboration with SUPERPLASTIC Mercedes-Benz decided to bring back the iconic nodding dog dashboard toy: The Wackeldackel. This time giving him a modern upgrade, turning him in to: The Superdackel!
Expect the Unexpected:
For this collaboration Mercedes-Benz takes a bold jump in to digital
pop-culture by joining forces with the luxury collective SUPERPLASTIC.
At the core of the collaboration is the the creation and design of the new character for their universe of synthetic celebrities.
An animated short film introduces „Superdackel“ alongside Guggimon and Janky. Expect many more exciting things from this collaboration in the coming months!
Meet Superdackel
The automotive and cultural icon - the Wackeldackel, is completely transformed from the ground up. The Superdackel knows his way around street style, is a true sneaker head and obviously wears an iced out Mercedes-Benz star. He’s no regular pup - he's a cool new part of the SUPERPLASTIC crew! From wild road trips to being beamed up into outer space – it's just the beginning.
