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Kauf kein Kack!

BILD
BILD
2025

BILD tests tech for you.

The BILD Kaufberater is a new product review series on BILD.de. Everything with a plug, chip or battery gets tested — even wine. Unlike many others, BILD relies on real, hands-on testing. Products are put through their paces in BILD’s very own lab.
So: check first, then buy.

Germany goes BILD-Kaufberater

During the campaign period, it was practically impossible to miss our work — at times, we booked OOH spaces with up to 2,000 square meters. The face of the campaign: jury legend Jorge González — known from Germany’s Next Topmodel and Let’s Dance. And now, unmistakably, as the presenter of the BILD-Kaufberater.

Watch the ads.
Watch the film.