In the
long run
For all the miles that make you stronger.
To launch the new GLE by Mercedes-Benz, we’ve left the beaten path and created a global campaign that breaks with the typical cliches of SUV-marketing. Centerpiece is an emotional film about a strong woman that overcomes every obstacle to fulfill one of her biggest dreams: master a triathlon.
On every terrain.
On every terrain.
Our film runs globally on all kinds of platforms in all
kinds of formats. They are literally everywhere - social
media, TV, cinema, you name it. Every market received
a tailor made toolkit to fit their needs. All to ensure one
thing: no matter where you are going - the GLE is
already there.
Paving new ways.
Paving new ways.
The GLE was the first model to kick off our new
global communication-platform for all the other SUVs:
‚All kinds of strength’. More stories will follow.