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Here’s to the heart.


Here’s to the heart.

AMG puts performance to the streets that pumps adrenaline into the veins. For the first-ever electrified Mercedes-AMG model we teamed up Formula 1 driver George Russell and his metaphorical heart Lana with the all-new Mercedes-AMG C 63 S E PERFORMANCE.

The film is all about showing how the technology of the Mercedes-AMG C 63 S E is charged with emotions. Electrified power and performance from Affalterbach with 680 HP – ready to fall in love with.

Watch AMG C 63 film.

Liquid luxury.

The drivetrain at the heart of the C 63 S E combines a combustion engine with electrified F1 technology: the car is as powerful as it is intelligent. The interplay of mind and tech with thrill and emotion is mirrored in the contrast of red and blue.

The campaign’s key visual is liquid metal – providing both peak engine performance at all times and a great stage for our motifs. It adds a luxurious touch to the campaign and the visuality of AMG communication.

Watch the gallery.

Social performance.

George, Lana and the C 63 S E race on all social platforms: ranging from digital world premier teasers, interactive stories and tech-focused carousels to behind the scenes interviews.

With our mix of assets we convey technology, story and
AMG-typical performance in a heart-racing and 
luxurious way.