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Defining Class since 1886

Mercedes-Benz
Mercedes-Benz
2024

More than a car.

The definition of the car changes, but one thing stays the same:
it’s a Mercedes-Benz.

Join Matthew Macfadyen and his partner Roger Federer on a not so secret mission for Mercedes-Benz. Discovering how 137 years of innovations changed the definition of a car.

Watch the gallery.

Defining Class since 1886.

In our campaign stills, we join Matthew Macfadyen and Roger Federer inside our electric vehicles, as they discover the new definitions of a car. Swipe through the gallery and have a guess whether Roger likes his popcorn sweet or salty.

Watch the gallery.