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Bring back the WOW.

Kärcher
Kärcher Window Vac
2021

Bring back the WOW to any smooth surface.

Spring cleaning? #eyeroll

That’s why Kärcher created the more-than-windows Window Vac, an overachiever squeegee. To turn dull cleaning into an exciting dance. Against the beat of a cool tune, of course.

Watch the film.

Not just another TVC.

In a true 360° campaign, next to the 30” TVC, we also photographed the colorful and diverse world and created online snippets, social posts, POS and OOH on top.

Taking the WOW beyond windows.

Check out these extra moments from our music video, the Window Vac’s colorful journey across a variety of table surfaces, tiles, mirrors, counters and … an aquarium. We brought back the WOW again and we’re still not done. Stay tuned! #BringBackTheWOW