Based on many true stories.
In 2024, we launched our very first #ALDIstory flight – a campaign sharing three unique stories based on real events, genuine emotions, and everyday life, all powered by ALDI SÜD. These films also encouraged people to tell their own #ALDIstory.
From countless submissions, we selected two stories to kick off the next chapter of #ALDIstories. The first is about Esra’s special bond with her grandmother, symbolised by the simple ritual of sharing mint candies. The second reflects a shared memory: for many, the legendary Medion PC marked their very first step into the digital world.
This isn’t “The End” – it’s the beginning.
The second #ALDIstory flight proves that this is more than just a one-off campaign. It marks the beginning of a growing gallery – filled with real people, their stories, and raw emotions. A gallery that’s meant to keep growing, with even more engaging content at the very heart of the ALDI brand.