The truth: ALDI Kids had everything they needed.
But they also told us that with time, their shame turned into pride. Pride of the good life their parents made possible, even though money was scarce.
This is the ultimate proof of ALDI’s brand mission: Making a good life affordable for everyone. And at the core of the third chapter of #ALDIstory. We told their story in an emotional film.
ALDI Kids and proud of it.
We also involved actual ALDI Kids into our communication. On social and in a video podcast, influencers and creators are sharing their experiences as an ALDI Kid and their emotional journey from shame to pride. The full Podcast on YouTube, Spotify and ApplePodcast.
