TOO HARD TO RESIST:
BRAD PITT AND MERCEDES-AMG.
Sometimes, the hardest direction to follow is: “That’s a wrap.”
For our latest Mercedes-AMG campaign, we put Brad Pitt behind the wheel of the new Mercedes-AMG GT 4-Door Coupé. What followed was a Hollywood story about a leading man, a leading performance, and a car that made every attempt to stop feel increasingly unrealistic.
Across film, OOH and social, we brought one simple truth to life: once the GT 4-Door Coupé gets going, stopping is Too Hard To Resist.
ONE MORE.
AND ONE MORE AFTER THAT.
The all-new Mercedes-AMG GT 4-Door Coupé has a very AMG way of keeping you behind the wheel. When the road opens up, the car delivers. It starts with one lap. Then another. One more turn here, one more – very quick – charge, and suddenly there is always a reason to keep going.
By the time the sun goes down, you are still exactly where you should be: behind the wheel.