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The ALDI Kids #ALDIstory

ALDI
ALDI
2026

The #ALDIstory of many?
Being called an ALDI Kid.

In the 80s and 90s, ALDI SÜD was perceived as a supermarket for the poor. On Social, many people told us: their #ALDIstory was being bullied because their parents shopped at ALDI SÜD. Back then, they felt ashamed for it.

The truth: ALDI Kids had everything they needed.

But they also told us that with time, their shame turned into pride. Pride of the good life their parents made possible, even though money was scarce.

This is the ultimate proof of ALDI’s brand mission: Making a good life affordable for everyone. And at the core of the third chapter of #ALDIstory. We told their story in an emotional film.

ALDI Kids and proud of it.

We also involved actual ALDI Kids into our communication. On social and in a video podcast, influencers and creators will talk about their childhood as an ALDI Kid, their experience and their emotional journey from shame to pride. Stay tuned.

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