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Fragrance For Your Mouth

Theramed
Theramed
2025

Discover your Eau de Fresh

An exquisite elixir against bad breath. That’s what Theramed is and that’s how we portrayed it. By breaking away from traditional oral care communication and venturing into the world of fragrance advertising, we redefined the category with a bold, stylish campaign full of wit and irony.

Watch the film.

A fine composition

Our campaign embraces the iconic clichés of perfume advertising: epic imagery, a touch of kitsch, and sweeping music, all upstaged by an unexpected punchline at the end. A playful way to show that oral care can be just as iconic as any luxury scent.

Watch the gallery.

Freshly crafted

From a highly stylized visual film language to a striking key visual for OOH and print, the entire campaign brings Theramed to life in a unique way: confident, ironic, and beautifully exaggerated. Just the way “The Deodorant for your Mouth” should be.

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Class Of Its Own