Aim to exceed.
The new C-Class is the most sporty and dynamic version of it ever. This global launch film
creates the visual analogy between its new range and the relentless improvement process
of athletes like the tennis genius Roger Federer or the African sprint star Akani Simbine.
The campaign includes a large series of print and outdoor motives as well as online films that take the C-Class range to the world of athletics. Plus, an actual logo shaped basketball court in a deprived area of Lisbon.
The fully reworked website introduces the new C-Class range and all its improved features in a more dynamic and interactive way than ever before. Addressing a young, urban and digital media-focused target group.