DSI
Happy birthday, Grundgesetz.
DSI is a no-profit organization championing integration in Germany. On the 70th birthday of the German constitution (Grundgesetz), we saw an opportunity to celebrate these fundamental values, along with the diversity of today’s society.
Human dignity shall be inviolable.
Human dignity shall be inviolable.
Our campaign links the articles of the constitution to Germans with a migration background. Margot Friedländer, a Holocaust survivor, stands for article 1: “Human dignity shall be inviolable“; Zeina Nassar, the boxing champion who fought to change the rules on wearing hijabs in the ring, reminds us of article 4.2 “ The undisturbed practice of religion shall be guaranteed.“; while the German-Ghanan rapper Serious Klein stands for freedom of expression.
The stories behind the articles.
The stories behind the articles.
All our assets are purposefully modern and positive, bringing the traditional values of the constitution closer to a new generation. On the website, people can learn more about each article and dig into the stories of the ambassadors. Through videos, audio clips and interview materials, the experience gets even more personal and authentic.