Based on a true story.
ALDI SÜD has forever been focussing on improving everyday life for everyone, resulting in a genuine emotional connection with people. The #ALDIstory campaign highlights real stories from real individuals. Inviting them to share their experiences with ALDI SÜD products.
The story doesn’t end—it evolves.
ALDIstory was not a campaign. It was an invitation.
With a 360° approach, we inspired people to share real stories around ALDI with us. From behind-the-scenes sneak peeks to influencer collabs and TikTok challenges, every touchpoint added depth and kept things fresh, driving real engagement that stayed true to the brand’s core.
